Meet the Team

Executive Team

At Bard Optical, we know how important teamwork is to success. Nowhere is this more evident than with our executive staff. Together they strive for excellence in all aspects of our business. Our professional team drives the company by building positive working environments, supporting learning and growth, and focusing on what is best for every patient who comes through our doors. The Bard executive team is always looking for new ways of managing critical areas to take the business to the next level. Each teammate brings certain strengths to the table which makes them the best fit for the job.
Diana Hall

Diana Hall

President

Diana began working in the vision care industry while still in high school, and left the organization 18 years later to purchase her business. Diana purchased Bard Optical in 1981 and grew the company from a single office to a noted, woman-owned, national leader in professional eyecare and quality eyewear. Bard Optical has now expanded to 21 locations in Central Illinois. Diana and Bard Optical have received multiple recognitions over the past 30 years including local chamber honors, as well as national honors. Bard Optical is recognized among the Top 50 National Eyecare Retailers. Ms. Hall continues to steer Bard Optical to success.
Mick Hall

Mick Hall

Vice President

Mick serves as Vice President of Bard Optical. Mick holds a B.S. in Political Science from Illinois State University (1989) and a Juris Doctor from Southern Illinois University School of Law (1992). Following graduation from law school Mick embarked on a 20 year career as a trial attorney during which time he represented businesses and individuals in variety of trial and appellate cases. Mick served on the adjunct faculty of Illinois State University and coached its Intercollegiate Mock Trial Team for over a decade. Mick has served on the Peoria Liquor Commission and as the Hearing Officer for the City of Peoria presiding in Housing Court. Mick is an award winning youth football coach and coaching instructor. He lives in Dunlap with his wife, Jami, and their four children.
Dr. Joseph Jackson

Joseph B. Jackson, Doctor of Optometry

Director of Professional Relations

Dr. Joseph B. Jackson joined Bard Optical as Director of Professional Relations after 28 years in private practice in the Chicago area. Originally from Springfield, IL Dr. Jackson earned his undergraduate degree in Biology at Indiana University, Bloomington, IN and went on to graduate from the Illinois College of Optometry in Chicago in 1980. In addition to his responsibilities as Director, Dr. Jackson also sees patients at our newest location in Peru, IL specializing in primary vision care and ocular disease management.
Dr. Nicole Jensen

Nicole Jensen, Doctor of Optometry

Associate Director of Professional Relations

Dr. Jensen was born in Lansing, Michigan and graduated from Michigan State University in 2006 with a bachelor’s degree in Physiology. In 2011, she graduated from Illinois College of Optometry earning clinical honors for outstanding patient care. She was voted Illinois Young Optometrist of the Year in 2016. She has been with Bard Optical since 2011 and sees patients primarily at the Knoxville Avenue location. She also serves on the Eyefinity EHR doctor panel for product development, and is involved in her community through Red Cross, United Way, and Susan G. Komen Race for the Cure. She resides in Washington, IL with her family.
District Manager Di Weidner

Diane Weidner

District Manager

Diane Weidner is the District Manager for the Peoria Region. She oversees daily operations of ten office locations; spending a good portion of her time training and mentoring to junior associates. She grew up in Central Illinois- on the family farm in rural Geneso. Cooking is a true passion of Diane’s; and she enjoys creating new recipes for a dinner to delight the palate. She has always been kindhearted toward rescue animals; the newest family members being Lewis and Clark—2 kittens that needed a good home.
District Manager Eric St. Clair

Eric St. Clair

District Manager

Eric was raised in Canton, IL, and makes it his home today with his wife and two college-aged daughters. Eric has spent 30 years in the optical business – the past eleven with Bard Optical. Eric began his career in high school learning the craft of making glasses in an optical lab. Eric enjoys riding motorcycles and remodeling when his wife and daughters allow him the time.

Doctor Staff

Every Bard Optical office has an on-staff Licensed Doctor of Optometry, helping to make Bard a leading provider of vision care in Illinois. These eye care professionals are committed to the care of you and your eyes. Bard Optical offers state-of-the-art technology including Fundus photos, O.C.T. (Ocular Coherence Tomography) exams and Visual Field tests. Annual eye exams can assist in diagnosing more serious diseases such as Glaucoma, Age-Related Macular Degeneration, High Blood Pressure and Diabetes.
Dr. Charles Atkins

Charles Atkins, Doctor of Optometry

Dr. Atkins studied microbiology at Ohio State University from 1987 to 2000; and graduated from OSU College of Optometry in 1994. Born in Athens, OH; he now resides in Oakford, IL. Dr. Atkins currently practices at the Jacksonville Bard Optical. His hobbies include home improvement.

Dr. Molly Goodman

Molly Goodman, Doctor of Optometry

Dr. Molly Goodman works at the Springfield office on N. Dirksen Parkway. She graduated from the University of Illinois Urbana-Champaign with a degree in Molecular and Cellular Biology. In 2015, she earned her doctorate from the Southern College of Optometry in Memphis, TN. She is a member of the Illinois Optometric Association and the American Optometric Association. In her free time, she enjoys playing with her cat, Iris, and dog, Layla, watching movies, stand-up paddle boarding, playing in her bocce ball league, and cheering for the St. Louis Cardinals.

Dr. Mark Hahn

Mark Hahn, Doctor of Optometry

Dr. Hahn was born and raised in the East Peoria, IL area and graduated from Metamora Township High School. He then received a Bachelor’s of Arts degree from Augustana College in Rock Island, IL, and Doctor of Optometry degree from Illinois College of Optometry in Chicago, IL. Presently Dr. Hahn resides in the Washington, IL area with his wife, Michelle, and children, Elizabeth, Evan, and Amelia. He has been seeing patients at the Washington Bard Optical office since July of 2000. In his free time Dr. Hahn enjoys spending time with his family, playing the piano, gardening, and woodworking. Dr. Hahn is a member of Bethany Community Church in Washington where he has served in care group ministry and children’s ministry. He is a member of the Illinois Optometric Association and the American Optometric Association.

Dr. Jeffrey Heden

Jeffrey Heden, Doctor of Optometry

Dr. Heden is from Rockford, IL and currently lives in Davenport, IA. He is a graduate of Augustana College and Illinois College of Optometry. Dr. Heden works in both the Rock Island and Peru offices. In his spare time, he likes to run and workout.

Dr. Brian Henson

Brian Henson, Doctor of Optometry

Dr. Henson received a Bachelor’s of Science degree in Education from Northern Illinois University, and earned his Doctorate of Optometry from Pacific University in Forest Grove, OR. He is from Sycamore, IL and is a current resident of Pontiac, IL. For the most part, Dr. Henson works in the Pontiac office, but you may also see him at the Lincoln and East Peoria offices. He is very active at his church – where his wife is the pastor. He is also an active member of One Sight – a domestic and international vision charity. Dr. Henson enjoys reading, hiking, biking, skiing, and travel.

Dr. Joseph Jackson

Joseph B. Jackson, Doctor of Optometry

Dr. Joseph B. Jackson joined Bard Optical as Director of Professional Relations after 28 years in private practice in the Chicago area. Born and raised in Springfield, IL, Dr. Jackson earned his undergraduate degree in Biology and Physics at Indiana University in Bloomington, IN. He went on to graduate from the Illinois College of Optometry in Chicago in 1980. In addition to his responsibilities as Director at Bard Optical, Dr. Jackson also sees patients at the Peru office. He is a member of Volunteers for Optometric Service to Humanity. He enjoys keeping up with his 12 year old.

Dr. Nicole Jensen

Nicole Jensen, Doctor of Optometry

Dr. Jensen was born in Lansing, Michigan and graduated from Michigan State University in 2006 with a bachelor’s degree in Physiology. In 2011, she graduated from Illinois College of Optometry earning clinical honors for outstanding patient care. She was voted Illinois Young Optometrist of the Year in 2016. She has been with Bard Optical since 2011 and sees patients primarily at the Knoxville Avenue location. She also serves on the Eyefinity EHR doctor panel for product development, and is involved in her community through Red Cross, United Way, and Susan G. Komen Race for the Cure. She resides in Washington, IL with her family.

Dr. Joseph Jackson

Deborah Jones, Doctor of Optometry

Dr Deborah Jones was born in Pekin, Illinois. She did her undergraduate studies at Illinois Central College and Bradley University. She lived in Hyde Park in Chicago while attending optometry school. Dr. Jones earned a Bacholars degree in Visual Sciences in 1983 and Doctorate of Optometry in 1985 from Illinois College of Optometry. She enjoys spending time with her two sons, dog and cat. Her hobby is Chain Mail jewlery making.

Dr. Jones practices at the Deatur Bard location.

Dr. David Morgret

David Morgret, Doctor of Optometry

Dr. Morgret grew up in Decatur before attending Millikin University, where he earned a Bachelor’s of Arts degree. He went on to study at the Illinois College of Optometry where he earned his Doctorate of Optometry. Dr. Morgret works at any Bard office where he is needed. When he is not working, he cares for his father. In his free time, he enjoys looking for antiques.

Dr. Sandra Pelfrey-Jones

Sandra Pelfrey-Jones, Doctor of Optometry

Dr. Sandra Pelfrey-Jones received her Bachelor’s Degree in Biology at the University of South Florida and completed her Doctorate of Optometry at the University of Missouri-St Louis School of Optometry. Her externships were completed at the John J. Pershing VA Medical Center in Missouri, Scott Air Force Base in Illinois, and Yager Eye Care Services in Orlando. She provides primary eye care services, contact lens fitting, treatment of glaucoma and co-manages cataract and refractive surgeries. She joined Bard Optical in 2007. Dr. Pelfrey-Jones is a Diplomat of the American Board of Optometry.

Dr. Barbara Portillo

Barbara Portillo, Doctor of Optometry

Dr. Portillo is from the Pacific Northwest. She graduated from Oregon State University with a bachelor’s degree in Biochemistry and Biophysics. She went on to earn her Doctorate of Optometry from Pacific University’s College of Optometry in Forest Grove, OR. Beyond this, she has had additional training in Therapeutics and Glaucoma certification from UC Berkley. Dr. Portillo had her own private practice in California for 25 years. Her hobbies include skiing, cycling, running, as well as developing and managing residential real estate.

Dr. Ronald Richmond

Ronald Richmond, Doctor of Optometry

Dr. Richmond was born in Wyanet, IL, and currently resides in Bloomington, IL. He studied at Illinois State University, where he earned a Bachelor’s of Science in Business Administration, graduating in 1970. He graduated in 1980 from the Illinois College of Optometry, earning his Doctorate of Optometry. He works primarily in Normal, but has worked in all of the offices. In his free time, he enjoys traveling.

Dr. John Rimkus

John Rimkus, Doctor of Optometry

Dr. Rimkus, originally from Chicago, is a current resident of Peoria. He graduated from the Illinois College of Optometry with honors in 1985. He spent his post-graduate residency in Rehabilitative/Hospital Based Optometry at Hines/West Side Veterans Association Medical Centers. In the past, he served as the director for Low Vision Rehabilitation Service and The Chicago Lighthouse. While working at the University of Chicago Hospitals, he served as Clinical Associate. He previously worked as an Associate Professor of Optometry at the Illinois College of Optometry, and has taught several continuing education courses for optometrists. Dr. Rimkus has been featured in several publications and presentations at professional optometry meetings. He is a Diplomat with the American Board of Optometry, and a Fellow with the American Academy of Optometry. Also, he is a member of the American Optometric Association/Illinois Optometric Association, the Ocular Nutrition Society, and the Volunteer Optometric Services to Humanity. Currently, Dr. Rimkus works at a variety of Bard offices. His hobbies include hiking and biking.

Dr. Rebecca Ryan

Rebecca Ryan, Doctor of Optometry

Dr. Rebecca Ryan graduated with honors from Lockport Township High School in 1982. She received an academic scholarship at Lewis University, then graduated from Illinois College of Optometry in 1989. Early in her career, she worked at the Champaign-Urbana Bard Optical, then transferred to the Springfield location. Dr. Ryan’s career has involved working in two ophthalmology practices as well as retail optical settings. In 2015, she reunited with Bard Optical as the full time optometrist serving Jacksonville and its surrounding communities.

Dr. Marc Sarmiento

Marc Sarmiento, Doctor of Optometry

Dr. Sarmiento was born and raised on the west coast, but has practiced in the Midwest for over 20 years. Dr. Marc Sarmiento graduated from the University of Southern California. He earned his Doctor of Optometry degree from the Illinois College of Optometry in Chicago. In addition to his training and skills as a primary eye care physician, Dr. Sarmiento is certified in the use of ocular diagnostic, topical therapeutic and oral therapeutic agents for the purpose of identifying, evaluation and treating ocular diseases and conditions. Marc Sarmiento has varied interests from playing volleyball to playing piano and video games.

Dr. Ken Schaidle

Ken Schaidle, Doctor of Optometry

Dr. Schaidle has been a lifelong resident of Germantown Hills. He earned a degree in Biology and Chemistry from Illinois State University in 1972, before continuing to Michigan Tech to earn an Ecology degree in 1976. Later, he continued his education at Indiana University. Dr. Schaidle works part-time at several of our offices. He is currently the coach of the Metamora Kids Wrestling Club, and enjoys gardening, backpacking, mountain-biking, building and shooting muzzle-loading guns, and building and shooting primitive archery – such as longbows made from a single piece of wood. He has managed to overnight backpack at a multitude of locations, some including the Grand Canyon, Rocky Mountain National Park, the Gila Wilderness, Guadalupe National Park, Canyonlands National Park, Arches National Park, Ouachita and Ozark Highland Trail in Arkansas, Ozark Trail in Missouri, Apostle Islands National Lakeshore, Mount Rodgers in Virginia, the White Mountains, Mount Katahdin, and many other portions of the Appalachian trail.

Dr. Shelley

Dane Shelley, Doctor of Optometry

Dr. Shelley was born in Marion, IL. He graduated from Indiana University-Bloomington in 1974. He lives in Groveland, Illinois. Dr. Shelley works at our Pekin office.

Dr. Stacy Twenhafel

Stacy Twenhafel, Doctor of Optometry

Dr. Twenhafel is a Champaign native. She received her Bachelor’s of Science degree from the University of Illinois at Champaign-Urbana. She continued her education at the Illinois College of Optometry in Chicago and received her Doctor of Optometry degree in 2004. Dr. Twenhafel is a member of the American Optometric Association and the Illinois Optometric Association. Currently, she practices in the Champaign Bard Optical office. In her free time, she enjoys being outdoors and spending time with family and friends.

Dr. Victoria Willingham

Victoria Willingham, Doctor of Optometry

Dr. Willingham had a private practice in Sparta, IL for 25 years. She sold the practice and moved to Edwardsville in order for her daughters to receive improved educational opportunities. She studied at Murray State University in Murray, KY, earning a Bachelors’ of Science degree in Biological Sciences. She went on to receive her Doctorate of Optometry from the Southern College of Optometry in Memphis, TN. Dr. Willingham was an adjunct professor for the Southern College of Optometry for 10 years. She now works at our Sterling office. She is the two-time president and first woman president of the Rotary Club in Sparta. She is also a board member of the YMCA (where she has taught aerobics for 23 years), and the TLC (Therapy Center of Southern & Central Illinois). She has served on the Sparta Hospital Board for 5 years, the Sparta Humane Society Board for 2 years, and as the Sparta High School Band Assistant for 5 years. She is also a member of the First United Methodist Church. Dr. Willingham and her family loves animals and now have 4 cats, 1 dog, and a mallard duck who thinks he’s the boss of the house – he wears a duck diaper in the house. They love music. Her husband, Neil, and two daughters, Avonlea and Mariah, play the trumpet. Dr. Willingham plays oboe & piano. They also love drum & bugle corps competition & used to be involved with several groups – Neil used to be assistant director of the Black Nights.