Meet the Team

Executive Team

At Bard Optical, we know how important teamwork is to success. Nowhere is this more evident than with our executive staff. Together they strive for excellence in all aspects of our business. Our professional team drives the company by building positive working environments, supporting learning and growth, and focusing on what is best for every patient who comes through our doors. The Bard executive team is always looking for new ways of managing critical areas to take the business to the next level. Each teammate brings certain strengths to the table which makes them the best fit for the job.

President Diana Hall

Diana Hall

President

Diana began working in the vision care industry while still in high school, and left the organization 18 years later to purchase her business. Diana purchased Bard Optical in 1981 and grew the company from a single office to a noted, woman-owned, national leader in professional eyecare and quality eyewear. Bard Optical has now expanded to 21 locations in Central Illinois. Diana and Bard Optical have received multiple recognitions over the past 30 years including local chamber honors, as well as national honors. Bard Optical is recognized among the Top 50 National Eyecare Retailers. Ms. Hall continues to steer Bard Optical to success.

Bard Optical V.P. Mick Hall

Mick Hall

Vice President

Mick serves as Vice President of Bard Optical. Mick holds a B.S. in Political Science from Illinois State University (1989) and a Juris Doctor from Southern Illinois University School of Law (1992). Following graduation from law school Mick embarked on a 20 year career as a trial attorney during which time he represented businesses and individuals in variety of trial and appellate cases. Mick served on the adjunct faculty of Illinois State University and coached its Intercollegiate Mock Trial Team for over a decade. Mick has served on the Peoria Liquor Commission and as the Hearing Officer for the City of Peoria presiding in Housing Court. Mick is an award winning youth football coach and coaching instructor. He lives in Dunlap with his wife, Jami, and their four children.

Dr. Joseph Jackson

Joseph B. Jackson, Doctor of Optometry

Director of Professional Relations

Dr. Joseph B. Jackson joined Bard Optical as Director of Professional Relations after 28 years in private practice in the Chicago area. Originally from Springfield, IL Dr. Jackson earned his undergraduate degree in Biology at Indiana University, Bloomington, IN and went on to graduate from the Illinois College of Optometry in Chicago in 1980. In addition to his responsibilities as Director, Dr. Jackson also sees patients at our newest location in Peru, IL specializing in primary vision care and ocular disease management.

Nicole Jensen, Doctor of Optometry

Associate Director of Professional Relations

Dr. Jensen was born in Lansing, Michigan and graduated from Michigan State University in 2006 with a bachelor’s degree in Physiology. In 2011, she graduated from Illinois College of Optometry earning clinical honors for outstanding patient care. She was voted Illinois Young Optometrist of the Year in 2016. She has been with Bard Optical since 2011 and sees patients primarily at the Knoxville Avenue location. She also serves on the Eyefinity EHR doctor panel for product development, and is involved in her community through Red Cross, United Way, and Susan G. Komen Race for the Cure. She resides in Washington, IL with her family.

District Manager Diane Weidner

Diane Weidner

Director of Sales

Diane Weidner is the Director of Sales for all 21 Bard Optical locations. Diane grew up in Central Illinois- on the family farm in rural Geneso. Cooking is a true passion of Diane’s; and she enjoys creating new recipes for a dinner to delight the palate. She has always been kind hearted toward rescue animals; the newest family members being Lewis and Clark—2 kittens that needed a good home.

District Manager Eric St. Clair

Eric St. Clair

Director of Operations

Eric was raised in Canton, IL, and makes it his home today with his wife and two college-aged daughters. Eric has spent 30 years in the optical business – the past eleven with Bard Optical. Eric began his career in high school learning the craft of making glasses in an optical lab. Eric enjoys riding motorcycles and remodeling when his wife and daughters allow him the time.

Annette Welch

Area Manager
Lincoln, Pekin, Washington, Peru, Normal, and Pontiac

Annette Welch joined Bard Optical in 2008. She is currently an Area Manager overseeing 6 Bard Optical locations. She received her ABO Certification and enjoys helping others to become proficient opticians. She is an Illinois native currently residing in Lincoln where she raised her children. In her time off Annette enjoys trying new restaurants and seeing the latest movie releases in the theater.

Rhonda Cooper

Area Manager
Metro Centre, Campustown, Grand Prairie, Knoxville Ave, and Sterling

Rhonda has been with Bard Optical for over 20 years. She currently oversees 5 Bard Optical locations. An Illinois native, Rhonda grew up in Manito, IL and currently resides in Marquette Heights. In her spare time, she enjoys participating in catfishing tournaments.

Jessica Boughan

Area Manager
Canton, Galesburg, Rock Island, East Peoria, and Jacksonville

Jessica was born and raised in Canton, IL and still resides there with her daughter. Currently Jessica oversees 5 Bard Optical locations. She has been with Bard Optical for over 12 years and says she is very blessed to work for such and amazing company. Outside of work, Jessica enjoys spending time with her friends and family and likes to travel.

Jean Finegan

Area Manager
Baytowne, Decatur, Forsyth, Springfield, and Dirksen

Jean has been with Bard Optical since 2009 and started her optical career after graduating from Indiana University with a degree in Optometric Technology. Jean is ABO certified as well as holds a bachelor’s degree in Business Administration from Indiana Wesleyan University. She currently oversees 5 of our Bard Optical locations. In her free time Jean enjoys going shopping with her sisters especially going to vintage/antique fairs.

Chris Ebbert

Director of Training

Chris was born and raised in Canton, IL and still resides there. Chris has over 25 years in the optical industry- everything from lab work, retail sales to management. Currently, he oversees training for all Bard Optical locations and their new opticians. In his spare time Chris enjoys bowling and fishing, but most of all spending time with his kids and grandchild.

Doctor Staff

Every Bard Optical office has an on-staff Licensed Doctor of Optometry, helping to make Bard a leading provider of vision care in Illinois. These eye care professionals are committed to the care of you and your eyes. Bard Optical offers state-of-the-art technology including Fundus photos, O.C.T. (Ocular Coherence Tomography) exams and Visual Field tests. Annual eye exams can assist in diagnosing more serious diseases such as Glaucoma, Age-Related Macular Degeneration, High Blood Pressure and Diabetes.

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Charles Atkins, Doctor of Optometry

Dr. Atkins studied microbiology at Ohio State University from 1987 to 2000; and graduated from OSU College of Optometry in 1994. Born in Athens, OH; he now resides in Oakford, IL. Dr. Atkins currently practices at the Jacksonville Bard Optical. His hobbies include home improvement.

Rhonda Dameron, Doctor of Optometry

Dr. Dameron earned her optometry degree from Indiana University. Prior to joining Bard Optical, she served the central Illinois community with complete eye care services for more than 25 years at Optik Boutique in downtown Peoria. Dr. Dameron currently practices at our Peoria locations, primarily Metro Centre. She is a member of the National Optometric Association, the American Optometric Association, and the Illinois Optometric Association. Dr. Dameron is dedicated to staying current on the latest advances in eye health and vision care, regularly attending continuing education seminars and advanced training courses.

Molly Goodman, Doctor of Optometry

Dr. Molly Goodman works at the Springfield office on N. Dirksen Parkway. She graduated from the University of Illinois Urbana-Champaign with a degree in Molecular and Cellular Biology. In 2015, she earned her doctorate from the Southern College of Optometry in Memphis, TN. She is a member of the Illinois Optometric Association and the American Optometric Association. In her free time, she enjoys playing with her cat, Iris, and dog, Layla, watching movies, stand-up paddle boarding, playing in her bocce ball league, and cheering for the St. Louis Cardinals.

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Mark Hahn, Doctor of Optometry

Dr. Hahn was born and raised in the East Peoria, IL area and graduated from Metamora Township High School. He then received a Bachelor’s of Arts degree from Augustana College in Rock Island, IL, and Doctor of Optometry degree from Illinois College of Optometry in Chicago, IL. Presently Dr. Hahn resides in the Washington, IL area with his wife, Michelle, and children, Elizabeth, Evan, and Amelia. He has been seeing patients at the Washington Bard Optical office since July of 2000. In his free time Dr. Hahn enjoys spending time with his family, playing the piano, gardening, and woodworking. Dr. Hahn is a member of Bethany Community Church in Washington where he has served in care group ministry and children’s ministry. He is a member of the Illinois Optometric Association and the American Optometric Association.

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Jeffrey Heden, Doctor of Optometry

Dr. Heden is from Rockford, IL and currently lives in Davenport, IA. He is a graduate of Augustana College and Illinois College of Optometry. Dr. Heden works in both the Rock Island and Peru offices. In his spare time, he likes to run and workout.

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Brian Henson, Doctor of Optometry

Dr. Henson received a Bachelor’s of Science degree in Education from Northern Illinois University, and earned his Doctorate of Optometry from Pacific University in Forest Grove, OR. He is from Sycamore, IL and is a current resident of Pontiac, IL. For the most part, Dr. Henson works in the Pontiac office, but you may also see him at the Lincoln and East Peoria offices. He is very active at his church – where his wife is the pastor. He is also an active member of One Sight – a domestic and international vision charity. Dr. Henson enjoys reading, hiking, biking, skiing, and travel.

Dr. Jackson photo

Joseph B. Jackson, Doctor of Optometry

Dr. Joseph B. Jackson joined Bard Optical as Director of Professional Relations after 28 years in private practice in the Chicago area. Born and raised in Springfield, IL, Dr. Jackson earned his undergraduate degree in Biology and Physics at Indiana University in Bloomington, IN. He went on to graduate from the Illinois College of Optometry in Chicago in 1980. In addition to his responsibilities as Director at Bard Optical, Dr. Jackson also sees patients at the Peru office. He is a member of Volunteers for Optometric Service to Humanity. He enjoys keeping up with his 12 year old.

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Nicole Jensen, Doctor of Optometry

Dr. Jensen was born in Lansing, Michigan and graduated from Michigan State University in 2006 with a bachelor’s degree in Physiology. In 2011, she graduated from Illinois College of Optometry earning clinical honors for outstanding patient care. She was voted Illinois Young Optometrist of the Year in 2016. She has been with Bard Optical since 2011 and sees patients primarily at the Knoxville Avenue location. She also serves on the Eyefinity EHR doctor panel for product development, and is involved in her community through Red Cross, United Way, and Susan G. Komen Race for the Cure. She resides in Washington, IL with her family.

Deborah Jones, Doctor of Optometry

Dr Deborah Jones was born in Pekin, Illinois. She did her undergraduate studies at Illinois Central College and Bradley University. She lived in Hyde Park in Chicago while attending optometry school. Dr. Jones earned a Bachelor’s degree in Visual Sciences in 1983 and Doctorate of Optometry in 1985 from Illinois College of Optometry. She enjoys spending time with her two sons, dog and cat. Her hobby is Chain Mail jewelry making.

Dr. Jones practices at the Decatur Bard location.

Steven Lane, Doctor of Optometry

Dr. Lane is a native of East Central Illinois. His early years were spent in Effingham, before moving to Mattoon. Dr. Lane graduated from Mattoon High School and Eastern Illinois University with high honors. He then attended the Illinois College of Optometry in Chicago, graduating in 1980 before returning to the area. Dr. Lane enjoys helping people of all ages see their best with glasses and contacts. His hobbies include playing duplicate bridge, playing piano, skiing, and watching baseball whenever possible.

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David Morgret, Doctor of Optometry

Dr. Morgret grew up in Decatur before attending Millikin University, where he earned a Bachelor’s of Arts degree. He went on to study at the Illinois College of Optometry where he earned his Doctorate of Optometry. Dr. Morgret works at any Bard office where he is needed. When he is not working, he cares for his father. In his free time, he enjoys looking for antiques.

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Sandra Pelfrey-Jones, Doctor of Optometry

Dr. Sandra Pelfrey-Jones received her Bachelor’s Degree in Biology at the University of South Florida and completed her Doctorate of Optometry at the University of Missouri-St Louis School of Optometry. Her externships were completed at the John J. Pershing VA Medical Center in Missouri, Scott Air Force Base in Illinois, and Yager Eye Care Services in Orlando. She provides primary eye care services, contact lens fitting, treatment of glaucoma and co-manages cataract and refractive surgeries. She joined Bard Optical in 2007. Dr. Pelfrey-Jones is a Diplomat of the American Board of Optometry.

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Ronald Richmond, Doctor of Optometry

Dr. Richmond was born in Wyanet, IL, and currently resides in Bloomington, IL. He studied at Illinois State University, where he earned a Bachelor’s of Science in Business Administration, graduating in 1970. He graduated in 1980 from the Illinois College of Optometry, earning his Doctorate of Optometry. He works primarily in Normal, but has worked in all of the offices. In his free time, he enjoys traveling.

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John Rimkus, Doctor of Optometry

Dr. Rimkus, originally from Chicago, is a current resident of Peoria. He graduated from the Illinois College of Optometry with honors in 1985. He spent his post-graduate residency in Rehabilitative/Hospital Based Optometry at Hines/West Side Veterans Association Medical Centers. In the past, he served as the director for Low Vision Rehabilitation Service and The Chicago Lighthouse. While working at the University of Chicago Hospitals, he served as Clinical Associate. He previously worked as an Associate Professor of Optometry at the Illinois College of Optometry, and has taught several continuing education courses for optometrists. Dr. Rimkus has been featured in several publications and presentations at professional optometry meetings. He is a Diplomat with the American Board of Optometry, and a Fellow with the American Academy of Optometry. Also, he is a member of the American Optometric Association/Illinois Optometric Association, the Ocular Nutrition Society, and the Volunteer Optometric Services to Humanity. Currently, Dr. Rimkus works at a variety of Bard offices. His hobbies include hiking and biking.

Marc Sarmiento, Doctor of Optometry

Dr. Sarmiento was born and raised on the west coast, but has practiced in the Midwest for over 20 years. Dr. Marc Sarmiento graduated from the University of Southern California. He earned his Doctor of Optometry degree from the Illinois College of Optometry in Chicago. In addition to his training and skills as a primary eye care physician, Dr. Sarmiento is certified in the use of ocular diagnostic, topical therapeutic and oral therapeutic agents for the purpose of identifying, evaluation and treating ocular diseases and conditions. Marc Sarmiento has varied interests from playing volleyball to playing piano and video games.

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Ken Schaidle, Doctor of Optometry

Dr. Schaidle has been a lifelong resident of Germantown Hills. He earned a degree in Biology and Chemistry from Illinois State University in 1972, before continuing to Michigan Tech to earn an Ecology degree in 1976. Later, he continued his education at Indiana University. Dr. Schaidle works part-time at several of our offices. He is currently the coach of the Metamora Kids Wrestling Club, and enjoys gardening, backpacking, mountain-biking, building and shooting muzzle-loading guns, and building and shooting primitive archery – such as longbows made from a single piece of wood. He has managed to overnight backpack at a multitude of locations, some including the Grand Canyon, Rocky Mountain National Park, the Gila Wilderness, Guadalupe National Park, Canyonlands National Park, Arches National Park, Ouachita and Ozark Highland Trail in Arkansas, Ozark Trail in Missouri, Apostle Islands National Lakeshore, Mount Rodgers in Virginia, the White Mountains, Mount Katahdin, and many other portions of the Appalachian trail.

Dane Shelley, Doctor of Optometry

Dr. Shelley was born in Marion, IL. He graduated from Indiana University-Bloomington in 1974. He lives in Groveland, Illinois. Dr. Shelley works at our Pekin office.

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Stacy Twenhafel, Doctor of Optometry

Dr. Twenhafel is a Champaign native. She received her Bachelor’s of Science degree from the University of Illinois at Champaign-Urbana. She continued her education at the Illinois College of Optometry in Chicago and received her Doctor of Optometry degree in 2004. Dr. Twenhafel is a member of the American Optometric Association and the Illinois Optometric Association. Currently, she practices in the Champaign Bard Optical office. In her free time, she enjoys being outdoors and spending time with family and friends.

Laura Wilshire, Doctor of Optometry

Dr. Wilshire is originally from Festus, Missouri. She earned her Bachelor’s of Science degree at Missouri State University in Springfield, MO. She went on to receive her Doctorate of Optometry from the University of Missouri – St. Louis. She is a member of the American Optometric Association and the Illinois Optometric Association. Currently, Dr. Wilshire sees patients in the Peoria area, primarily the Grand Prairie location. She enjoys photography and travel, and spends most of her free time outside of work enjoying life with her husband and two children.