Roughly 25 years ago, a little ska-pop band put out their debut, self-titled album. Their lead vocalist, a platinum blond with a bold style, took center stage. No Doubt would put out several more albums, and Gwen Stefani became a style icon throughout the 1990’s alongside the band’s success. By the early 2000’s, she explored her solo singing career, releasing her first album – Love. Angel. Music. Baby. Taking on various roles from singer, songwriter, fashion designer, to actress & television personality, Gwen Stefani can now add “Eyewear Designer” to her extensive resume.
Stefani has added a new line of thick-rimmed, playful glasses to her L.A.M.B. brand – first debuting in 2004, following her solo album of the same name. The eyewear in the collection – both glasses and sunglasses – feature masculine and feminine shapes. The frames play with pattern, offering beautiful hues in tortoise-shell, and other geometric-based patterns. These bold, funky frames are the perfect mix of old Hollywood glamour and modern contemporary style – reminiscent of Gwen Stefani herself. Signature details of the L.A.M.B. series include patterned acetate, in black and white as well as marbled colors. Several styles feature metal inlays, and slot-head screws at the temple.
gx by Gwen Stefani further pushes her eclectic, fashion-first style. They offer a certain sophistication with that rock and roll edge she is known for. Stefani herself says “I would describe the gx line as colorful, youthful, playful – with lots of attitude.” The gx series features metal logo plaques or the logo stripe at the temple tips. Many have pyramid studs.
Gwen Stefani also released a line of kids’ glasses adjacent with the series. She felt that, “A lot of kids’ glasses, to me, look like kids’ glasses. I wanted to do glasses that were things I would wear.”
To accomplish this, some of the kids’ glasses in her line are mini versions of the adult glasses. Her young son has to wear glasses, and she noticed how limited children’s options are – so she created a stylish line that allows each kid to make their glasses unique. The kids line offers small emoji-themed magnets, so children can switch out the temple detail with whatever they’d like, offering a new look every day. Stefani also hopes this playful addition may help kids enjoy the experience of wearing glasses, especially those who are worried about needing them.
Gwen Stefani’s L.A.M.B. and gx eyewear was designed in tandem with Tura, a New York-based optical design house. Tura utilizes very high-quality materials like titanium, stainless steel, memory metal, and customized acetate. Their emphasis on technical mastery guarantees an extraordinary frame of exceptional quality. Bard Optical is happy to carry the new line. Some of these frames are available to try on at our Peoria Knoxville location, though they may be ordered at any of our 21 locations in Central Illinois.